Public is Invited to Join the Challenge on Social Media with #GoGrateful
September 1, 2019, Louisville, Ky – Atria Senior Living’s 23,000 residents are expressing gratitude in 100 different ways for the remaining 100 days of 2019. It’s part of Atria’s 100 Days of Gratitude challenge and the fourth annual Go Grateful campaign. The campaign officially begins on World Gratitude Day on September 21st, marking 100 days until the end of the year.
This year, Atria residents and staff are inviting others to Go Grateful for 100 days. Atria communities from coast to coast are organizing events such as beach cleanups, visits to homeless shelters, and spontaneous acts of gratitude in malls, parks and other public places. Atria residents have shown gratitude in previous years by delivering gift baskets to first responders, holding pop-up tai chi classes in parks, organizing flash mobs and setting up “appreciation stations” in their communities.
The public is also invited to participated and share gratitude on social media. For every post using #GoGrateful during the 100-Day Gratitude Challenge, Atria will donate $1 to PACER’s National Bullying Prevention Center®. Each donation will support their mission of promoting kindness and a world without bullying.
With nearly 2 million combined years of experience, Atria residents understand the power of gratitude to make the world a better place. They know that even small expressions of gratitude can yield the most meaningful returns.
“I travelled the world when I worked for the United Nations, and I found in each place showing gratitude was a powerful thing. No matter where we are, each of us is human and can connect by giving gratitude, even a small act matters,” said Florence Stoessler, who is 103 years old and an Atria resident.
“We believe in the power of gratitude so deeply that we wrote an award-winning book about it in 2015,” said Christy Phillips, Vice President Resident Engagement for Atria. “Since then, our residents have given thousands of acts of gratitude and kindness on World Gratitude Day.”
To kick off the 100-day challenge, Atria residents and employees are also giving an interactive art canvas to local organizations benefitting seniors. Earlier this year, Atria residents contributed to the art canvas together by sharing their stories and experiences of motherhood, family, and parenthood. Now, the art canvas, which will be installed at organizations supporting seniors across the country, will inspire others to contribute to the finished work by sharing their stories of gratitude. The art canvas is just one of the 100 ways Atria is inviting others to show gratitude.
About Atria Senior Living
Atria Senior Living is a leading operator of independent living, assisted living, supportive living and memory care communities in more than 225 locations in 27 states and seven Canadian provinces. Atria is the residence of choice for more than 23,000 older people, and the workplace of choice for more than 14,800 employees. The company creates vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them keep making a positive difference in the world.